Did you know that 65% of people are visual learners? That’s why visual platforms like Facebook, YouTube and Pinterest are so popular. If you are just starting to think about how to add visuals to your marketing materials, I suggest you start with infographics.
- They are easy to create
- Infographics are easy to understand and digest
- They are easy to reproduce and share
How to create an infographic:
- Decide on the content. The good news is that you already have a lot of content on your website that can be used in an infographic:
- Services you provide
- Products you sell
- Clients you serve
- Why you do what you do– solutions you provide
Here’s a great example of an infograph that’s all about how to make a great infographic: https://blog.hubspot.com/marketing/knockout-infographic-components
- Be sure that the infographic you create matches your branding– use the same colors, the same logo, the same font and especially the same tone. You don’t want your infographic to look “cartoony” if your brand is more modern or traditional.
- There are great programs and templates you can use to create a professional looking infographic. Check these out:
- You are not wedded to only one infographic… you can have several that target different groups and/or tell different stories.
Make your infographic easy to understand
- Be mindful of the amount of information you provide– leave plenty of white space
- Your infographic should be unified around a story you want to tell and it should be focused on your avatar/client.
- The layout is very important: most people (in the US) read from left to right and from top to bottom. Keep in mind that a vertical layout (vs horizontal) is more appealing.
- Place the most important info at the top.
- When possible turn text into an image.
- Don’t forget to include a call to action: “click here for more info”; “contact us for a strategy call”.
- Include links back to your website
- And don’t forget to include share buttons/links
How to get your infographic seen
- Put it on your website!
- Eblast it to your clients with a note that you want them to know about all of your services or products.
- Add it to you social media in the photos section. Do a post about your new products/services and showcase the infographic.
- Print it on cardstock and hand it out at meetings and networking functions.
Already have an infographic for your business? I’d love to see it! Inspired by this article to create one? Please share it in the comments below. Need some help? Contact us– we have incredibly creative women owned businesses to recommend!