Infographics are good for business

Did you know that 65% of people are visual learners?  That’s why visual platforms like Facebook, YouTube and Pinterest are so popular.  If you are just starting to think about how to add visuals to your marketing materials, I suggest you start with infographics.

Why infographics?

    • They are easy to create
    • Infographics are easy to understand and digest
    • They are easy to reproduce and share

How to create an infographic:

  1. Decide on the content.  The good news is that you already have a lot of content on your website that can be used in an infographic:
    1. Services you provide
    2. Products you sell
    3. Clients you serve
    4. Why you do what you do– solutions you provide

Here’s a great example of an infograph that’s all about how to make a great infographic:  https://blog.hubspot.com/marketing/knockout-infographic-components

  1. Be sure that the infographic you create matches your branding– use the same colors, the same logo, the same font and especially the same tone.  You don’t want your infographic to look “cartoony” if your brand is more modern or traditional.
  2. There are great programs and templates you can use to create a professional looking infographic.  Check these out:
    1. Piktochart.com
    2. Shutterstock.com
    3. Visme.co
    4. Canva.com
  3. You are not wedded to only one infographic… you can have several that target different groups and/or tell different stories.

Make your infographic easy to understand

  1. Be mindful of the amount of information you provide– leave plenty of white space
  2. Your infographic should be unified around a story you want to tell and it should be focused on your avatar/client.
  3. The layout is very important:  most people (in the US) read from left to right and from top to bottom.  Keep in mind that a vertical layout (vs horizontal) is more appealing.
  4. Place the most important info at the top.
  5. When possible turn text into an image.
  6. Don’t forget to include a call to action:  “click here for more info”; “contact us for a strategy call”.
  7. Include links back to your website
  8. And don’t forget to include share buttons/links

How to get your infographic seen

  1. Put it on your website!
  2. Eblast it to your clients with a note that you want them to know about all of your services or products.
  3. Add it to you social media in the photos section.  Do a post about your new products/services and showcase the infographic.
  4. Print it on cardstock and hand it out at meetings and networking functions.

Already have an infographic for your business?  I’d love to see it! Inspired by this article to create one?  Please share it in the comments below. Need some help? Contact us– we have incredibly creative women owned businesses to recommend!

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G. Nancy Allen is an international speaker, coach, consultant and expert on women’s business issues. Nancy has over 30 years of experience helping small business owners at all stages of growth. As President and CEO of WBDC Florida/Her Company Incorporated, Nancy manages and leads an incredible team of staff, sponsors, partners and women business leaders who are dedicated to certifying, connecting and championing women in business. Nancy has been recognized for her work on behalf of women in business through numerous prestigious awards: -Nancy was recently honored by the International Career and Business Alliance (ICABA) as one of South Florida’s 100 most accomplished Caribbean Americans. She is especially proud of this award because it highlights her heritage as well as her professional accomplishments. -Nancy is the recipient of the World Women Leadership Achievement Award from the World Women Leadership Congress -Nancy is also the proud recipient of the Association Marketing Award from Women in ECommerce. -Most recently Nancy was named Honorary Ambassador of Cascais, Portugal by the Ambassador’s Club of the Industry Sector of Cascais and the Estoril Coast. Nancy’s personal motto is Connections, Creativity and Courage in all endeavors. She holds a Master’s Degree from the Johns Hopkins School of Advanced International Studies (SAIS, 1982). She was born in Haiti and raised in South Florida. Nancy is bi-lingual in English and French and is fluent in Spanish and Creole.




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