8 Ways to Nurture Your Small Business Passion

Do you have a passion for business?  How do you define passion? Is it purpose? Is it what you are meant to do?  If you answered yes, the next question should be easy to answer: Is your business still your passion?  More importantly, do you still have a love of or excitement for business ownership?

The research shows that we will give it our all up to a certain point.  That “point” looks and feels different for everyone and chances are you know what that point feels like.  What can you do to mitigate that feeling? As with all things it depends on you and your circumstances, but here are 8 things to consider if you need to rekindle and/or nurture your passion:

  1. Define/redefine your passion.  Are you doing what you set out to do?
  2. Build your resilience muscle.  When was the last time you tried something new in your business?  New market, new target goal, new client/prospect?  Trying new things, exploring new ideas forces you out of your comfort zone and that builds resilience.
  3. Share your story.  Look critically at the “about us” section of your website.  Does it say why you do what you do?
  4. Share your expertise.  Use industry keywords when you do this.  And also share your expertise in a language that is solutions basse, not problem centric.
  5. Go for the “No”.  You’ve heard the axiom nothing ventured, nothing gained, right? If you’re like most people, you know you should venture beyond the comfortable and obvious, but you probably fall short actually doing that because like most of us you have a fear of rejection.  How about thinking of “NO” as “Needs other Options”?  Then make it your goal to provide additional options and/or solutions to that person.
  6. Know what you don’t know.  Own up to what you do know and get support for the rest.  Is it worth teaching yourself how to do the perfect website when you could be using that time to meet potential clients?
  7. Join a network for support.  Support can take on many forms from coaching to consulting, from one on one to group options. You can join your local chamber or woman’s groups like NAWBO, WPO, WBENC or OWIT to name a few.  Business ownership can be very lonely, especially if you are a solopreneur.  Don’t be afraid to ask for help!
  8. Do something creative.  Paint. Learn how to do ceramics.  Learn a new language.  Do something that stimulates your right brain. Stepping away from from your day to day actually sparks creativity and creativity is what’s going to keep your passion alive.Our Business Development Toolbox theme for this month is nurturing.  Stay tuned for articles about how to nurture your team/employees and how to nurture new and existing clients.  We wrap the month up with an online open forum discussion for Her Community members.

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Nancy Allen


G. Nancy Allen is an international speaker, coach, consultant and expert on women’s business issues. Nancy has over 30 years of experience helping small business owners at all stages of growth. As President and CEO of WBDC Florida/Her Company Incorporated, Nancy manages and leads an incredible team of staff, sponsors, partners and women business leaders who are dedicated to certifying, connecting and championing women in business. Nancy has been recognized for her work on behalf of women in business through numerous prestigious awards: -Nancy was recently honored by the International Career and Business Alliance (ICABA) as one of South Florida’s 100 most accomplished Caribbean Americans. She is especially proud of this award because it highlights her heritage as well as her professional accomplishments. -Nancy is the recipient of the World Women Leadership Achievement Award from the World Women Leadership Congress -Nancy is also the proud recipient of the Association Marketing Award from Women in ECommerce. -Most recently Nancy was named Honorary Ambassador of Cascais, Portugal by the Ambassador’s Club of the Industry Sector of Cascais and the Estoril Coast. Nancy’s personal motto is Connections, Creativity and Courage in all endeavors. She holds a Master’s Degree from the Johns Hopkins School of Advanced International Studies (SAIS, 1982). She was born in Haiti and raised in South Florida. Nancy is bi-lingual in English and French and is fluent in Spanish and Creole.