Here are 10 things you can/should do to update your profile and visibility:
- Your photo. Your photo sets the tone because it is the first thing people see when they look at your profile. First things first: get a professional headshot if you don’t have one. Update your photo if it is more than 5 years old. I found this really neat site that will evaluate how your photo rates in the categories of competency, likability and influence.
- Join groups. Think strategically when selecting groups to join: which groups can you count on for industry expertise? For thought leadership? For innovation and creativity? Don’t forget your college alumni groups. And don’t forget to comment and share articles and posts.
- Update your skills list. This one is pretty obvious, but a lot of people have not updated their skills in a long time.Take a close look at the work you do for your top clients. Are those skills highlighted in your profile?
- Use multimedia to your advantage. In case you didn’t know this… you can link all sorts of things to your profile pages: videos; powerpoint/slideshare presentations; photos of your events, photos of your awards and accomplishments.
- Look at your recommendations– how old are they? Ask current clients to write recommendations. Better yet, take something they said, craft it into a recommendation and ask them to do you a favor and post it. Offer to recommend them also.
- Review your LinkedIn URL. First name/last name usually does the trick. If you have a common name like I do: add a middle name or industry marker. For example NancyAllenSpeaker or NancyAllenCoach.
- Your title. LinkedIn defaults to your current job title. You can change that and make it more appealing: “Creator of ____.” “Author of _________.”
- Who are you following? Make sure that you stay on top of industry leaders. Is there anyone new in the space? Any new publications? Who are the industry experts? Don’t forget to follow corporations you are targeting as clients.
- Expand your profile: Fill out the additional categories. Do you volunteer in your community? Support particular causes? This is a great way to add gravitas to your profile.
- Be intentional about posting or at least reposting/sharing and commenting on other people’s relevant posts. They will greatly appreciate it and you will stand out. For example you can write: “What a great article. Thanks for the insight. My takeaways are (1), (2), (3).”
Over to you, what would you add?
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I invite you to check out the member-only worksheet that goes along with this toolbox – it will help you get organized and tackle improving your LinkedIn presence.
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